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I’ve this consumer who I affectionately name “The WordPress Worry Wart.”
Why?
As a result of this man’s total enterprise, product line, model, and internet presence is totally wrapped up in his WordPress web site. All of which was effectively and good at first 5 years in the past. However the larger he will get, the extra he depends on all of it working, and the extra his revenue is tied up into the software program, the extra weak he feels, the extra in danger his enterprise is from being obliterated by a jealous hater or hacker, and the extra he worries about it.
Cannot say as I blame him for the worrying half although.
Personally, I believe WordPress is a large benefit for on-line entrepreneurs. It is simplicity is unmatched. And I’ve used it myself for years, and nonetheless do in some ventures. However it’s additionally riddled with safety issues, particularly as a result of it is the #1 platform and is probably the most focused by hackers.
Not a giant deal should you’re a mommy blogger doing it for enjoyable.
But when your total enterprise is certain by blood to WordPress?
It is undoubtedly an issue.
And the rationale it is an issue is due to all the safety “holes” it has, and that continually need to be plugged in and glued. And my consumer is (rightfully so!) afraid as a result of he goes in and he updates it and swiftly his server crashes. He is had that occur quite a few occasions the place he up to date a plugin in and the entire thing comes crashing down. That is nothing towards WordPress, it is simply the character of software program. I’ve seen it occur after I did my time as a Nuclear Engineer for the Navy in addition to after I ran a $12 million funds working for Encyclopedia Brittanica as a software program developer.
And so there’s simply this anxiousness he has about WordPress.
It is speculated to be easy and it’s. However on the subject of working an ever-growing and eer-expanding enterprise, with a number of plugins and safety patches it does not all the time work collectively in excellent concord.
The answer?
Cell apps.
Cell apps are Net 3.0 for my part. And in 5 to 10 years companies can have some sort of app in the event that they wish to keep aggressive. They’ve only a few – if any – of the safety issues internet primarily based content material administration platforms have. They make consuming content material ridiculously straightforward since everybody has their telephones with them on a regular basis, in all places they go. And whether or not somebody likes it or not, the statistics do not lie. The newest stats present the common individual touches their cell phone 2,617 occasions per DAY. They’re all the time inside 3 toes of their telephones, even when consuming, driving, touring, exercising, dressing, procuring, ready for appointments, sleeping, or whereas within the rest room. That is why 70%+ of digital content material is consumed on a telephone. And 92% of the time persons are on their telephone they’re in a cell app.
Meaning that’s the place your prospects are.
It doesn’t suggest to not use WordPress or an HTML web site for a few of what you are promoting’s wants.
However on the subject of content material consumption, why not go the place they’re already going, and do it in a approach that is protected against the hackers all the time making an attempt to carry good companies down?
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